What Is PayPal?
PayPal is a household name in the west that is also beginning to diversify the payments landscape within European markets. With a strong brand authority, the presence of a PayPal checkout option on a merchant storefront should be considered. Whilst the payment method does redirect the customer, PayPal credibility and consumer protection schemes are worth considering in terms of an ROI.
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Payment TypeDigital Wallet
How Does It Work?
The customer chooses to checkout with PayPal.
The customer is redirected off-site to confirm their shipping and billing information.
The customer is returned to the website to receive confirmation of their purchase.