Addmind Hospitality Group

An all-in-one payment solution in the UAE, for a leading food and beverage management company.

Services Provided

Pay by links

 

POS

 

QR Payments

 

Card tokenization

The Challenge

Addmind Hospitality previously pursued a split provider solution with some of the UAE’s traditional financial institutions. As a result, they were faced with trying to obtain data from multiple sources and the quality of this data varied between different providers. This made analysis of payment data almost impossible, and trends were easily missed.

Addmind Hospitality chose to partner with Total Processing in a bid to consolidate all their payment activity across all their venues, points of interaction with the customer (be it Pay by Links, payment in restaurant or reservation tool) into one integration and one omni-channel reporting system.

The Solution

The extensive offering of innovative payment methods by Total Processing means that Addmind can now tailor the payment experience for their customers across the different types of venues and touchpoints with customers; all under-pinned by a single omni-channel service and reporting platform.

From taking payment by QR at beach clubs to using Pay by Links to secure restaurant reservations, Total Processing offers a payment method to fulfil all the venues needs. The omni-channel reporting solution provided by Total Processing gives Addmind access to view all payment data from all venues in one dashboard.

Working with Total Processing has enabled us to better understand our customers and adapt our services to their needs. Their on-going support has been fantastic and has freed up our own internal resources to work on high impact projects.

Anshul Dokania – Group CFO

The Results

Subsequently, Addmind Group are able to process more than double their previous payments; AED130M to +AED350M. The functionality of Total Processing's omni-channel reporting solution have provide them with valuable insights across their whole portfolio.

This has helped support the decision making around which new venues to open, and allowed Addmind to expand even further. Since partnering with TP they have opened a further 5 venues. Total Processing & Addmind plan to further extend this partnership to other jurisdictions to offer the same level of insight and strategic value to venues in UK, Greece and beyond.

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