The Top 25 Retail Newsletters You’ll Want In Your Inbox

Retail online newsletters

It’s a world where everyone’s inbox is bursting with information and overloaded with offers, promotions and all the latest happenings! So what exactly is it that makes us open up a retail online newsletter and read through it versus sending it straight to the trash?

To answer this question, we signed up to 50 retail newsletters and collected the results over a period of two months to see what we could find. With a mix of womenswear, menswear, unisex, sportswear and footwear retail newsletters, the following attributes acted as some of the key criteria for whether a newsletter was make or break for us:

  • Design
  • Written Content
  • Creativity
  • Call to Actions/Navigation
  • Responsiveness

With a mix of higher-end and high street retailers, we wanted to share with you the findings of this project and therefore have put together an exclusive list of the top 25 email newsletters from retailers that you’ll actually want in your inbox... Enjoy!

Womenswear Newsletters


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Great for: Call to Actions/Navigation

Topshop know style and they do it incredibly well. This of course comes across in the newsletters, however something in particular which caught our attention was the clear call to actions and effortless navigation.

When you become a regular shopper of a certain retailer, then you might find yourself often skipping most of the newsletter content and scrolling straight to what you know you like. Therefore quick and effortless navigation is required. Whether it’s browsing the latest collection, the sale or checking on what’s happening on the social media channels, Topshop have a way of being there right when you need them to be.


About Topshop

"You know Topshop as the style setter and star of your wardrobe, but over the years we’ve become so much more! From the charities we sponsor to our work at London Fashion Week, our love of everything fashion knows no bounds!

We started out life way back in 1964. Since those humble beginnings in the basement of a department store we’ve grown up and now have over 300 stores in the UK alone! We ship to more than 100 countries and our eclectic British style is known all over the world.

Our Oxford Circus flagship is a mecca for cool girls, whether they’re holidaying in London or living in the capital, and we’ve spread the love across the pond with flagships in Chicago and New York!"

Menswear Newsletters

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Great for: Design

In the case of Fred Perry newsletters, less certainly isn’t boring. With the focus of each newsletter an eye-catching image, the Fred Perry newsletter is a newsletter of little words but those words certainly do count.

To accompany the bold imagery, the rest of the newsletter design can be described in three words; simple, structured and seamless.

Fred Perry newsletter

About Fred Perry

"Fred Perry was the son of a Stockport cotton spinner... who went on to become world table tennis champion at 19, before switching to lawn tennis and winning Wimbledon three times with a killer forehand. He played the Middle England establishment from the inside before leaping across the pond and working the Hollywood circuit.

Oh, and he created an instantly recognisable and enduring piece of British clothing."​

Footwear Newsletters

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Great for: Creativity

The Footasylum newsletter will add some impact to your inbox, well it certainly did when we tested it out over a couple of months.

When pinpointing the key strength of the emails, it would have to be creativity. All the visuals, fonts and call to actions make a bold statement. Less is definitely more when it comes to the finer creative details, such as banners, content boxes and animated visuals.

With a strong social presence, the Footasylum hub is always promoted on the newsletters as well.

Footasylum newsletter
Footasylum newsletter

About Footasylum

"Footasylum was established in 2005 and now trades from over 40 high street stores across the UK. Footasylum has made a name for itself as one of the leading retailers of fashion street wear and sportswear. At Footasylum we have our finger on the pulse of the street and sports fashion scene and are always on the lookout for new and up and coming brands. If there is something worth talking about in the sports and street wear scene, we will be the first to shout about it."

Unisex Newsletters

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20) COS

Great for: Design

The Swedish design of modern minimalism that Cos show through the clothes, is shown through the emails as well. The simplicity and functionality shines through with the clean focused photoshoots, providing fantastically striking imagery that is iconic to Cos.

With lots of white space for a refreshing feel, the classic style which has been morphed to reflect modern times is reflected in the newsletter. There is a unified feel within the imagery, not too over bearing and with clear creative direction within both the photoshoots and architectural influences within the email design.

Cos newsletter
Cos newsletter

About Cos

"COS is a fashion brand for women and men who want modern, functional, considered design.

Offering reinvented classics and wardrobe essentials, we create pieces that are made to last beyond the season. Traditional methods and new techniques merge to form timeless, understated collections.

Since launching in 2007, we have opened stores worldwide in carefully considered locations, applying an architectural design concept that preserves buildings’ original features whilst creating a modern, welcoming space."

Sportswear Newsletters

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Great for: Call to Actions/Navigation

Just like the performance apparel, equipment and footwear, The North Face newsletter is designed with results in mind. The call to actions and navigation is particularly impressive and very consumer-friendly.

Each piece of inbox content features clear call to actions which are tailored to match the action-packed imagery. The North Face know what their reader wants and they provide the most convenient shopping journey to go with it.

North Face newsletter

About The North Face

"Now, more than 40 years after its humble grand opening, The North Face delivers an extensive line of performance apparel, equipment, and footwear. We push the boundaries of innovation so that you can push the boundaries of exploration. We remain deeply proud to be the first choice of the world's most accomplished climbers, mountaineers, extreme skiers, snowboarders, endurance runners, and explorers.

There's little telling what the next 40 years hold for us. However, there is one bedrock certainty: The North Face will maintain an unwavering commitment to pushing the limits of design, so that you can push your limits outdoors. Never Stop Exploring."