Online shopping, in today’s world, is big business! Selecting a secure payment solution for an e-commerce website is a crucial cog in the wheel of online consumer behaviour. From browsing favourite products, reading the reviews and then adding to the shopping cart, to inputting payment details at the online checkout, creating a seamless customer journey is an essential aspect of any online business.
Although it’s simply not enough to offer customers the possibility to make purchases online in order to make a successful business, it certainly plays a key role! If you want customers to use your online store again and again, then you need to ensure they don’t abandon their shopping cart at the last point due to frustrating payment problems which can be easily avoided.
Consumers want a secure, quick and simple payment process, as outlined in the animated infographic below. Avoid concerns about payment security and long and confusing checkouts, and ultimately choose a strong payment gateway for your online business that will help result in happy shoppers! Check out our infographic below, which outlines where to start, some of the things you should watch out for as well as some interesting statistics and if you need assistance in selecting the right payment solution for you check our merchants accounts page or contact one of the team.