Online shopping, in today’s world, is big business! Selecting a secure payment solution for an e-commerce website is a crucial cog in the wheel of online consumer behaviour. From browsing the web to inputting payment details at the shopping cart, creating a seamless customer journey is an essential aspect of any online business.
Although it’s simply not enough to offer customers the possibility to make purchases online in order to make a successful business, it certainly plays a key role! If you want customers to use your online store again and again, then you need to ensure they don’t abandon their shopping cart at the last point due to frustrating payment problems which can be avoided.
Consumers want a secure, quick and simple payment process, as outlined in the animated infographic below. With cybersecurity threats on the rise, a secure solution is absolutely essential. If you're a high risk merchant you'll need a high risk merchant account to ensure each payment is protected.
Avoid concerns about payment security and long and confusing checkouts, and ultimately choose a strong payment gateway for your online business that will help result in happy shoppers! Check out the below infographic, which outlines where to start, some of the things you should watch out for, as well as some interesting statistics…